fractional chief marketing officer (CMO)
develop a tailored marketing strategy that aligns with the unique needs and goals
WHY HIRE A FRACTIONAL CMO?
A Fractional Chief Marketing Officer (FCMO) is a skilled part-time marketing executive who brings extensive experience at a fraction of the cost compared to hiring a full-time employee.
This service caters to companies lacking an in-house marketing team or those unable to afford a permanent executive marketing leader. FCMOs are also known as outsourced executive marketers, marketing consultants, outsourced CMOs, gig marketers, fractional marketing managers, or rentable CMOs. Whether you opt for an agency or an independent contractor (e.g., solopreneur on a 1099 basis), arrangements can be short-term, like three months, or extended into a long-term contract.
Some businesses may require a highly proficient marketer for only a few hours each week. It's essential to note that this discussion excludes large organizations with established talent and robust resources to support an in-house vertical marketing leadership team.
Hiring a fractional Chief Marketing Officer (CMO) for a small business can have several advantages to consider:
Cost Savings: Fractional CMOs are typically hired on a part-time or project basis, which can be more cost-effective for small businesses compared to a full-time executive. This allows you to access high-level expertise without the expense of a full-time salary.
Expertise: Fractional CMOs often bring a wealth of experience and knowledge to the table. They can offer strategic insights, industry expertise, and best practices that may be lacking in-house.
Flexibility: Fractional CMOs provide flexibility in terms of the duration and scope of their engagement. This can be particularly beneficial for small businesses with fluctuating marketing needs.
Objectivity: An external CMO may provide a fresh perspective and objective insights into your business's marketing strategies, helping to identify areas for improvement and growth.
Access to Networks: Experienced fractional CMOs often have extensive networks in the industry. This can open doors to valuable partnerships, collaborations, and resources that may benefit your business.
dawn
dawn /dôn/
the beginning of a phenomenon or period of time, especially one considered favorable.
i.e. "the dawn of civilization"
Lack of insight into the industry can have detrimental effects on your business, brand, and overarching objectives.
We thrive on audacity, boldness, and strategic thinking. Our approach rejects the reliance on emotional, reactive marketing or blindly following trends. Instead, we advocate for a deep understanding of your audience and their needs, crafting a strategy that showcases your capacity to address those needs.
In business, connections are forged with those who are liked, trusted, and respected. A proficient marketing professional recognizes that everything is intertwined with marketing—from the way we live, and travel, to how we shop—constantly shaping our experiences. It holds immense power, akin to any other source of influence, capable of being harnessed for positive or negative outcomes. We remain steadfast in acknowledging that, at its essence, marketing involves individuals making decisions. Our goal is to assist people in making well-informed decisions that align with their needs and preferences.
Dawn Callahan, President/CEO